In some cases, they could have hundreds if not thousands of domains. Some of which may be variations on your own domain name. Worried yet? Good. Let’s understand and know how to establish a domain portfolio that will both secure your brand.

You can make it simpler to discover you and all the more adequately by guiding them to the most relevant content, by making having more than one relevant/similar domain names. Consider your domain name to be samplebusinessname.com, then you may also have samplebusinessname.net and samplebusinessname.tv.

Organizations invest in domain names which not only are similar in pronunciation but are very much related by subject and are keyword oriented, for instance, samplecorporatebrand.com or businessbrandsample.com.

A smart thought to have typo domain names of your primary domain name/s. This will enable you to catch web traffic if individuals don’t recall you’re correct organization domain name or in the event that they incorrectly spell it you will still have them land on your primary website. By having your domain name registered under various TLDs will help to secure your brand identity.

Factors to consider for your domain portfolio:

• Protect your domain name by holding your domain name with different TLDs or sound-alike domain names
• Direct people to specialized content such as videos or job searches.
• Make your business easier to find via search or direct navigation.

Some of the most considered TLDs are:

.com: As the world’s premier online identity, a .com domain name helps provide businesses the legitimacy they seek and the recognition they deserve. You can use your .com to leverage the Internet to promote your brand or communicate your interests, whether local or worldwide. Know more about .com.

.net: Countless entrepreneurs have launched their ideas on a .net domain name because it is recognizable and truly remarkable. When you put .net after your name, you show the world that you are available, reputable and going places.

.television: For personal, business and professional websites with playable content, a .tv domain name is the ideal domain extension. Stand out from the ever-increasing crowd of Web addresses and tell people what to expect when visiting your site – video.

.name: Entirely built around individuals. It is all about a personal online identity – and what makes a person unique. .name is about family, friends, hobbies and social media have taken to the next level.

.cc: About half of all registered .cc domain names use languages other than English. It is available as an internationalized domain, meaning you can register your domain name in over 350 different languages.